Marketing that works in Toronto
Short, practical articles about getting found and getting customers in the GTA. Written by the people doing the work, not by a content agency.
Five reasons your ads aren't selling
When campaigns fail, the budget gets blamed. In our experience it's almost never the budget — it's one of these five, and four of them are free to fix.
How much should a Toronto business spend on Google Ads?
The honest answer has two parts: there's a floor below which the money is wasted regardless of how good the campaign is, and above that floor the right number comes from arithmetic, not opinion.
Why your website is slow, and what it's costing you
Speed is the rare problem that costs you twice: visitors leave before they see anything, and Google notices they left. Both are fixable without rebuilding the site.
How to show up on Google Maps in Toronto
For most local businesses, the three results on the map are worth more than the rest of the first page combined. Getting into them is unglamorous, mostly free, and takes about a month of small steps.
Eight things your website needs before it can sell
A website can look excellent and still do nothing. These are the eight things that decide which one you have, and most of them take an afternoon to fix.
Wix, WordPress or custom: which one for a small business?
Most of this decision gets made on price, which is the wrong criterion. The real question is what happens in year two, when your business has changed and the website hasn't.
Get found on Google Maps in the GTA
The steps we follow to move a business into the local map results, written for owners, not marketers.
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