Paid ads
Everything we have written about paid ads for Toronto and GTA businesses.
Facebook and Instagram ads: what to expect if you have never paid before
Boosting a post is not advertising, and the first month never looks like the case studies. Here is the honest version, in order, so you can tell progress from waste.
Is Google Ads worth it for a small business in Toronto?
Sometimes yes, sometimes absolutely not — and you can tell which before you spend a dollar. It comes down to four numbers you already know about your own business.
Five reasons your ads aren't selling
When campaigns fail, the budget gets blamed. In our experience it's almost never the budget — it's one of these five, and four of them are free to fix.
How much should a Toronto business spend on Google Ads?
The honest answer has two parts: there's a floor below which the money is wasted regardless of how good the campaign is, and above that floor the right number comes from arithmetic, not opinion.
Get found on Google Maps in the GTA
The steps we follow to move a business into the local map results, written for owners, not marketers.
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