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    PPC & paid search · Toronto & the GTA

    PPC in Toronto that reaches people already searching

    Google Ads is the only channel where you reach someone at the exact moment they're searching for your service. Done badly, it's the fastest way to lose money in marketing. Done properly, it's the most predictable channel there is.

    Where the money usually goes

    01The targeting is set to all of Canada instead of a radius around your business.
    02The campaign gets switched off after three days, before the algorithm has learned anything.
    03There's no conversion tracking, so nobody knows which click produced a customer.
    04The ad sends people to a homepage instead of a page about the thing they searched for.

    How we run them

    Radius, not country

    Ten to fifteen kilometres around where you actually work. Your competition is local, so your ads should be too.

    Keywords with buying intent

    People searching for a solution, not people reading about the topic. Those cost the same and buy far less.

    Negative keywords from day one

    Half the work of a good campaign is deciding who not to show it to.

    Tracking that shows what sold

    Not clicks. Calls, messages and form submissions, tied to the campaign that produced them.

    What's included

    • Campaign setup and structure
    • Keyword research for your area
    • Ad copy in English and Spanish
    • Conversion tracking installed
    • Negative keyword management
    • Monthly report in plain language
    • Budget recommendations based on your numbers

    Pricing

    This one is quoted per project, because the scope changes a lot between businesses. We give you a fixed number before anything starts — no hourly billing and no surprises.

    Get a quote

    How it works

    1We look at what you're running nowIf you already have an account, most of the answers are in it.
    2We build the campaign structureKeywords, ad groups, negatives, geography and tracking.
    3Seven days untouchedThe algorithm needs that window. We watch, we don't interfere.
    4Then we optimiseWeekly adjustments based on what actually converted, not what got clicks.

    Questions we get

    How much should I spend?

    Below $10 CAD a day the algorithm doesn't get enough data to learn, so that's the floor. The right number depends on what a customer is worth to you over a year — a good rule is you can afford to spend up to 20% of that to win one.

    How long before I see results?

    The first week is learning and shouldn't be judged. Most campaigns become readable in three to four weeks.

    Do I own the account?

    Yes. The Google Ads account is yours, in your name, and stays with you if we stop working together.

    Tell us what your business does

    We'll tell you whether this is the right service for you, and what we'd do first. The call is free and there's nothing to sign.

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    25 Selby St, Toronto, ON M4Y 0E6 · (437) 566-1000© 2026 We Are Digital Marketing