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    Paid social · Toronto & the GTA

    Facebook and Instagram ads built around one idea

    On Meta nobody is searching for you — they're scrolling. That changes everything about how the ad has to work. It has three seconds to interrupt, and one thing to ask for.

    Why most Meta ads don't sell

    01The Boost button optimises for likes, and likes don't pay rent.
    02The ad lists five services, so the viewer remembers none of them.
    03The audience is set to a whole province instead of the area you serve.
    04The call to action is a form, when your customers would rather send a message.

    How we build them

    One offer per ad

    One service, one audience, one action. Everything else goes in a different campaign.

    Price in the creative

    It filters out people who can't buy and attracts the ones who can. Both are wins.

    Messages, not forms

    In this market people want to talk before they commit. We optimise for the conversation.

    Spanish and English side by side

    Same offer, two campaigns, so the language of the ad matches the language of the landing page and the checkout.

    What's included

    • Pixel installation and event setup
    • Audience research and targeting
    • Ad creative design
    • Copy in English and Spanish
    • A/B testing of offers and hooks
    • Retargeting campaigns
    • Monthly report in plain language

    Pricing

    This one is quoted per project, because the scope changes a lot between businesses. We give you a fixed number before anything starts — no hourly billing and no surprises.

    Get a quote

    How it works

    1Pixel and events firstWithout measurement, everything after this is guessing.
    2One offer, clearly definedWe decide what the ad is asking for before we design anything.
    3Creative and copyTwo or three versions of the same offer, to see which hook lands.
    4Seven days, then optimiseSame rule as Google. The algorithm needs room to learn.

    Questions we get

    Should I use Boost or a real campaign?

    Always a real campaign, from Ads Manager. Boost optimises for engagement, which means Meta shows your ad to people who like posts, not people who buy things.

    Do I need a big following?

    No. Paid reach doesn't depend on your follower count. A page with 200 followers can run the same campaign as one with 50,000.

    What if my ads got rejected before?

    Usually it's the copy or the image, not the business. We'll look at the rejection reason and fix it — most are straightforward.

    Tell us what your business does

    We'll tell you whether this is the right service for you, and what we'd do first. The call is free and there's nothing to sign.

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    25 Selby St, Toronto, ON M4Y 0E6 · (437) 566-1000© 2026 We Are Digital Marketing